Effective Date: 2026/01/02
Last Updated: 2026/01/02
This Privacy Policy explains how SHINE INC (“Shine App,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you use our website, mobile applications, and related services (collectively, the “Platform”).
By using the Platform, you agree to this Privacy Policy.
This Privacy Policy applies to personal information collected through:
The Shine App website
Mobile app(s)
In-app features and messaging
Booking and scheduling features
Customer support and contact forms
Provider/psychologist and white-label/B2B services
This Policy does not apply to third-party websites, app stores, payment processors, or external services that may be linked to or integrated with the Platform (those are governed by their own privacy policies).
Shine App provides digital mental wellness and self-support tools (for example, journaling, chatbot support, meditations, relaxation tools, and booking/messaging features). The Platform is not a substitute for emergency services, crisis response, or direct medical care.
If you share wellness-related information, we will treat it as personal information (and potentially sensitive personal information) and protect it in accordance with this Policy and applicable law.
We collect personal information that you provide directly, information collected automatically, and information from third parties (where applicable).
Depending on how you use the Platform, this may include:
Account information: name, email address, phone number, username, password (stored securely/hashed), profile details
Contact and inquiry information: details you submit through website forms (e.g., name, address, phone, email, service interest, message)
Wellness and self-care information: journal entries, mood check-ins, goals, reflections, preferences, responses to self-assessments
Chatbot inputs: messages and prompts you send to an AI/chatbot feature
Messaging content: in-app messages (for example, user-to-provider or support communications)
Booking information: appointment requests, scheduling details, provider selection, notes you choose to share
Provider / Psychologist account information: clinic/practice details, professional profile information, account setup information
White-label/B2B information: organization contact details, branding preferences, business onboarding information
Customer support information: communications with support or admin team
If you purchase a subscription or paid feature:
Payments may be processed by third-party providers (e.g., app stores or payment processors)
We may receive limited transaction details such as purchase status, plan type, renewal status, and billing identifiers
We do not store full payment card numbers unless explicitly stated and securely handled through a compliant processor
When you use the Platform, we may collect:
Device type, operating system, app version
Browser type and language
IP address and approximate location (derived from IP)
Log data (timestamps, pages/screens viewed, interactions)
Crash reports and diagnostics
Cookies and similar technologies (for web)
Usage analytics (feature usage, session duration, navigation flows)
We may receive information from:
App stores (e.g., subscription status)
Authentication providers (if social login is used)
Payment processors
Service providers supporting analytics, hosting, messaging, or notifications
Providers/organizations (if you are onboarded through a clinic or employer/organization arrangement)
Some information you share on Shine App may be sensitive (for example, mental wellness reflections, journaling entries, mood check-ins, or messages).
We collect and use this information only for reasonable and disclosed purposes such as:
Providing the requested features
Supporting user experience and personalization
Enabling messaging/booking functionality
Improving service quality and safety
Complying with legal obligations
Where required by law, we will obtain your consent (including meaningful consent) before collecting, using, or disclosing sensitive personal information.
We use personal information for the following purposes:
Create and manage accounts
Deliver app features (journaling, chatbot, messaging, booking, wellness tools)
Provide customer support
Authenticate users and maintain account security
Send service-related messages (account updates, security alerts, booking confirmations)
Send support responses
Send push notifications or in-app notifications (if enabled)
Analyze usage and performance
Troubleshoot bugs and technical issues
Improve user experience, content, and features
Test and develop new features
Process billing-related events through third-party payment systems
Confirm subscription status
Administer renewals and cancellations
Comply with legal requirements
Enforce our Terms and policies
Prevent fraud, abuse, misuse, and security incidents
Protect users, our business, and the public
We collect, use, and disclose personal information with your consent, except where otherwise permitted or required by law.
By using the Platform and submitting information, you consent to the practices described in this Privacy Policy.
You may withdraw your consent (subject to legal or contractual restrictions and reasonable notice), but doing so may limit your ability to use some or all Platform features.
We do not sell your personal information.
We may disclose personal information in the following situations:
We may share information with trusted vendors that help us operate the Platform, such as:
Cloud hosting providers
Analytics providers
Messaging/notification infrastructure providers
Customer support tools
Payment processors
Appointment/booking tools
Security and fraud prevention services
These providers are only authorized to use personal information as needed to provide services to us and must protect it appropriately.
If you use Shine App through a psychologist, clinic, or organization (including white-label deployments), relevant information may be shared with that provider or organization as required to deliver the service, subject to your settings, consent, and applicable law.
We may disclose personal information where required or permitted by law, including to:
Comply with court orders, subpoenas, or legal processes
Respond to lawful requests from regulators or authorities
Protect rights, safety, and security of users or others
Investigate fraud, misuse, or policy violations
If Shine App is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be disclosed as part of that process, subject to appropriate safeguards and legal requirements.
If the Platform includes AI-assisted or chatbot functionality:
Your prompts and messages may be processed to generate responses
We may use chatbot interaction data to improve performance, safety, and user experience
AI-generated content may be inaccurate or incomplete
Do not rely on chatbot responses for emergency, crisis, or urgent mental health decisions
If we use a third-party AI service provider, chatbot-related data may be processed by that provider under contractual privacy and security terms.
For our website, we may use cookies and similar technologies to:
Keep the site functioning properly
Remember user preferences
Understand website traffic and usage
Improve performance and user experience
You can manage cookies in your browser settings. Disabling certain cookies may affect website functionality.
We retain personal information only as long as necessary for the purposes identified in this Policy, including to:
Provide services to you
Meet legal, accounting, and operational requirements
Resolve disputes
Enforce agreements
Retention periods may vary depending on the type of information (for example, account records, support messages, booking history, or logs).
When personal information is no longer required, we will securely delete, anonymize, or de-identify it, subject to legal obligations.
We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, theft, misuse, and disclosure.
Examples may include:
Access controls and role-based permissions
Encryption in transit (and/or at rest where implemented)
Secure hosting environments
Monitoring, logging, and security reviews
Vendor due diligence and contractual safeguards
No system is 100% secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
Your personal information may be stored or processed in Canada or other jurisdictions where we or our service providers operate.
If information is processed outside your province or country, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, or regulators there.
We use reasonable contractual and organizational safeguards when transferring personal information to service providers.
Subject to applicable law, you may have the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent (subject to legal/contractual limits)
Ask questions about how your information is handled
File a complaint with us or with a privacy regulator
To exercise these rights, contact us using the details in Section 18.
We may need to verify your identity before responding to your request.
Shine App is intended for users who can legally consent to the collection and use of their personal information. If minors are permitted to use certain features, use must be under the supervision and consent of a parent or legal guardian, and additional safeguards may apply.
If you believe a child has provided personal information without appropriate consent, contact us and we will review and take appropriate action.
If you download or subscribe through a third-party app store (such as Apple App Store or Google Play), your use of those services is also subject to their privacy policies and terms.
We are not responsible for the privacy practices of third-party platforms, websites, or services.
We may update this Privacy Policy from time to time to reflect:
Changes to our services or features
Legal or regulatory changes
Security or operational updates
We will post the updated version and revise the “Last Updated” date. If changes are material, we may provide additional notice (such as email or in-app notice).
Your continued use of the Platform after changes take effect means you accept the updated Privacy Policy.
If you have a question, concern, or complaint about our privacy practices, please contact our Privacy Officer first so we can try to resolve it.
If you are not satisfied with our response, you may have the right to contact the relevant privacy regulator (for example, the Office of the Information and Privacy Commissioner of Alberta and/or the Office of the Privacy Commissioner of Canada, depending on the issue and applicable law).
Shine App / [Insert Legal Company Name]
Privacy Officer: [Insert Name or Title]
Email: info@shineapp.ca
Phone: (403) 764-2240
Address: #301-8180 Macleod Trail SE, Calgary, AB T2H 2B8
Website: shineapp.ca
If you offer white-label services to psychologists, clinics, or organizations, add this section:
Depending on the service model, Shine App and the clinic/organization may each have separate responsibilities for personal information. These roles should be defined in a separate service agreement or data processing agreement.
Where a provider or organization uses the Platform to manage client interactions, they are responsible for ensuring they have appropriate consent and legal authority to upload or manage personal information in the Platform.
Providers/organizations must:
Comply with applicable privacy and professional obligations
Use the Platform only for authorized purposes
Protect login credentials and account access
Notify Shine App of suspected unauthorized access or incidents
